Healthcare
From Background Noise to Brand Presence in 32 Days
From Background Noise to Brand Presence in 32 Days
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
Year
2026
Year
2026
Year
2026
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Intro
OSMC is one of Northwest Missouri's most trusted orthopedic and sports medicine practices. Forty years of patient care. Generations of community goodwill. The kind of practice where patients stop the staff in the parking lot just to say thanks. Their reputation was bulletproof. Their online presence was not. The marketing hadn't kept up with the practice, so the digital front door was barely cracked open while the back of the building stayed packed.
Objective
Make OSMC as findable online as it was respected offline. Build a marketing engine that captures patients at every stage of their decision: the ones searching right now, the ones still gathering information, and the ones who'd never heard of the practice. Turn a quiet digital footprint into the obvious answer when someone in Northwest Missouri thinks "I need an orthopedic doctor."
Challenge
Forty years of trust doesn't show up in a search result. New patients in the market couldn't find OSMC because the digital signals weren't there. Facebook felt dormant. Instagram was practically asleep. The email database was full of lapsed patients with no nurture sequences pulling them back. The HurtAPP intake tool, OSMC's actual digital front door, was getting almost no traffic. Every piece of the practice was strong except the part that introduces strangers to it. They didn't need another campaign. They needed a system.
Result
Facebook views jumped 366% (47.1K to 219.7K) and follower growth hit 420% in 32 days, with content interactions up 5,100%
HurtAPP landing page traffic nearly doubled (+97%) and patient registrations climbed 29%, every registration converting to a case
Email open rate landed at 53.94% on the launch campaign, nearly 3x the healthcare industry average, with zero spam complaints
Ranked #1 for "Orthopedic urgent care St. Joseph Missouri" and "Orthopedic surgeon St. Joseph MO"
ChatGPT began directly recommending OSMC to patients asking about orthopedic care, a rare AEO win for a local practice
Instagram views grew 2,160% from a near-dormant baseline, turning a sleeping account into a real patient touchpoint
Built a warm audience of 20,800+ Northwest Missouri residents through a 3-tier Meta funnel on just $165 in total ad spend, with conversion campaigns now landing on a fully primed market
Latest Projects
Healthcare
From Background Noise to Brand Presence in 32 Days
From Background Noise to Brand Presence in 32 Days
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
Year
2026
Year
2026
Year
2026
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Intro
OSMC is one of Northwest Missouri's most trusted orthopedic and sports medicine practices. Forty years of patient care. Generations of community goodwill. The kind of practice where patients stop the staff in the parking lot just to say thanks. Their reputation was bulletproof. Their online presence was not. The marketing hadn't kept up with the practice, so the digital front door was barely cracked open while the back of the building stayed packed.
Objective
Make OSMC as findable online as it was respected offline. Build a marketing engine that captures patients at every stage of their decision: the ones searching right now, the ones still gathering information, and the ones who'd never heard of the practice. Turn a quiet digital footprint into the obvious answer when someone in Northwest Missouri thinks "I need an orthopedic doctor."
Challenge
Forty years of trust doesn't show up in a search result. New patients in the market couldn't find OSMC because the digital signals weren't there. Facebook felt dormant. Instagram was practically asleep. The email database was full of lapsed patients with no nurture sequences pulling them back. The HurtAPP intake tool, OSMC's actual digital front door, was getting almost no traffic. Every piece of the practice was strong except the part that introduces strangers to it. They didn't need another campaign. They needed a system.
Result
Facebook views jumped 366% (47.1K to 219.7K) and follower growth hit 420% in 32 days, with content interactions up 5,100%
HurtAPP landing page traffic nearly doubled (+97%) and patient registrations climbed 29%, every registration converting to a case
Email open rate landed at 53.94% on the launch campaign, nearly 3x the healthcare industry average, with zero spam complaints
Ranked #1 for "Orthopedic urgent care St. Joseph Missouri" and "Orthopedic surgeon St. Joseph MO"
ChatGPT began directly recommending OSMC to patients asking about orthopedic care, a rare AEO win for a local practice
Instagram views grew 2,160% from a near-dormant baseline, turning a sleeping account into a real patient touchpoint
Built a warm audience of 20,800+ Northwest Missouri residents through a 3-tier Meta funnel on just $165 in total ad spend, with conversion campaigns now landing on a fully primed market
Latest Projects
Healthcare
From Background Noise to Brand Presence in 32 Days
From Background Noise to Brand Presence in 32 Days
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
A 40-year orthopedic practice that everyone in St. Joseph, Missouri trusted. And almost nobody outside that bubble could find online. In 32 days, we built the digital front door their reputation deserved.
Year
2026
Year
2026
Year
2026
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Client
OSMC | Orthopedic & Sports Medicine
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Project Duration
32 Days (Phase 1)
Intro
OSMC is one of Northwest Missouri's most trusted orthopedic and sports medicine practices. Forty years of patient care. Generations of community goodwill. The kind of practice where patients stop the staff in the parking lot just to say thanks. Their reputation was bulletproof. Their online presence was not. The marketing hadn't kept up with the practice, so the digital front door was barely cracked open while the back of the building stayed packed.
Objective
Make OSMC as findable online as it was respected offline. Build a marketing engine that captures patients at every stage of their decision: the ones searching right now, the ones still gathering information, and the ones who'd never heard of the practice. Turn a quiet digital footprint into the obvious answer when someone in Northwest Missouri thinks "I need an orthopedic doctor."
Challenge
Forty years of trust doesn't show up in a search result. New patients in the market couldn't find OSMC because the digital signals weren't there. Facebook felt dormant. Instagram was practically asleep. The email database was full of lapsed patients with no nurture sequences pulling them back. The HurtAPP intake tool, OSMC's actual digital front door, was getting almost no traffic. Every piece of the practice was strong except the part that introduces strangers to it. They didn't need another campaign. They needed a system.
Result
Facebook views jumped 366% (47.1K to 219.7K) and follower growth hit 420% in 32 days, with content interactions up 5,100%
HurtAPP landing page traffic nearly doubled (+97%) and patient registrations climbed 29%, every registration converting to a case
Email open rate landed at 53.94% on the launch campaign, nearly 3x the healthcare industry average, with zero spam complaints
Ranked #1 for "Orthopedic urgent care St. Joseph Missouri" and "Orthopedic surgeon St. Joseph MO"
ChatGPT began directly recommending OSMC to patients asking about orthopedic care, a rare AEO win for a local practice
Instagram views grew 2,160% from a near-dormant baseline, turning a sleeping account into a real patient touchpoint
Built a warm audience of 20,800+ Northwest Missouri residents through a 3-tier Meta funnel on just $165 in total ad spend, with conversion campaigns now landing on a fully primed market