You have a team. Let's make them unstoppable.
UNSTOPPABLE
Three Ways To Get Marketing Done.
Only One Leaves You Owning It
Most business owners have tried at least one of these. Here's what actually happens with each.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Buy A Coaching Program
You learn a methodology. Your team gets training. But nobody builds anything with you. Execution still falls on you. Results depend on how well your team implements what they learned.
UNMISSABLE Coaching & Training
We build the system with your team. We coach them through every phase. By month 12, your team is certified and running it independently. The system is yours — and it keeps compounding after we're gone.
Every agency relationship ends the same way. You stop paying, they stop working, you're back to zero.
We're building something that compounds after we leave.
The Program
You don't just learn it.
You own it.
A 12-month program that installs your complete marketing system.
By the time your team graduates, they won't just know how to do marketing. They'll have a fully running system — content, automation, paid media, and sales — all connected, all tracked, and all owned by your business.
What your team walks away with:
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
Is This Right For You?
This program has a standard.
Not everyone meets it. And, it's not a gatekeeping tactic... it's brutal honesty because we care about businesses succeeding.
You're a fit if:
You run a service business between $500K and $10M in annual revenue
You have at least one person on your team who can dedicate 20 hours a week to owning your marketing
You're willing to show up on camera - not polished... just present
You can personally attend bi-weekly leadership calls - not hand them to someone else
You understand that real markeitng takes 6-12 months to compound (and you're prepared for that)
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
Not sure where you fall? Book the strategy call. We'll tell you honestly in the first 15 minutes whether this makes sense — and if it doesn't, we'll tell you what does.
The 12-Month Journey
Four phases. One graduation.
And a system your team owns forever.
Every phase has a defined set of deliverables and an advancement gate — a specific standard that must be met before moving forward. Graduation isn't automatic. It's earned. That's what makes the certification mean something.
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Step 1: Choose Your Coaching Tier
Three levels of support.
Same system. Same certification.
Every tier delivers the complete UNMISSABLE Marketing Operating System — the same framework, the same scorecard, the same certification standard. What changes is how much live coaching support your team gets along the way.
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
Core
Core+
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
2x/Month
2x/Month
Weekly
Call Types
Strategy Only
Strategy + Team Training (Alternating)
Strategy + Team Training Each Week
Ad Hoc Calls
1 per quarter
As needed
Coaching Support
Slack Response SLA
48 Hours
24 Hours
Real-Time
Milestone Tracking
Client-Driven
Coach-Proactive
Coach-Owned
Team Access
Assigned Coach Only
Assigned Coach Only
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - async
3 pieces - live coaching on call
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Quarterly
Quarterly
Monthly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Foundation + Content & Story + SIGNAL Method™
All 5 Certs
Partnership Services
Discount on Services
Standard Pricing
10% Off
15% off
Complimentary Services
1 per quarter
Foundation
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy Only
Ad Hoc Calls
Coaching Support
Slack Response SLA
48 Hours
Milestone Tracking
Client-Driven
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - async
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Partnership Services
Discount on Services
Standard Pricing
Complimentary Services
Core
Who It's For
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy + Team Training (Alternating)
Ad Hoc Calls
1 per quarter
Coaching Support
Slack Response SLA
24 Hours
Milestone Tracking
Coach-Proactive
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - live coaching on call
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
Foundation + Content & Story + SIGNAL Method™
Partnership Services
Discount on Services
10% Off
Complimentary Services
Core+
Who It's For
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
Weekly
Call Types
Strategy + Team Training Each Week
Ad Hoc Calls
As needed
Coaching Support
Slack Response SLA
Real-Time
Milestone Tracking
Coach-Owned
Team Access
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Monthly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
All 5 Certs
Partnership Services
Discount on Services
15% off
Complimentary Services
1 per quarter
Step 2: Choose Your Kickoff Experience
Everything Starts Here
Before anything gets built, we build the right foundation. The Kickoff Intensive is a working session — not an orientation call — that produces everything the next 12 months runs on. Choose the format that fits your team best.
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Featured Projects
Showcasing Our Most Impactful Work
What Our Clients Are Saying
Testimonials That Inspire Confidence
Alison Bresciani
COO | 54 Realty
Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us.
Michael Hopkins
Founder | High IQ
I value efficiency & results and reFOCUS delivers both. Their coaching, strategies, and hands-on approach have not only streamlined our lead generation but also empowered our team to focus on what we do best.
Michael Hellickson
CEO | Club Wealth
The marketing strategies that reFOCUS uses is one of the leading reasons why we are packing our events. We couldn't do it without them.
Linzee Ciprani
Owner | Ciprani Consulting
I wanted to come in here and just say thank you today for all the work that you guys have done and for all you’ve helped us with I’ve really struggled over the years to figure out how to market Ciprani consulting well and you guys have made me feel like we’re not alone in that and it’s the first time we really feel like we’re moving in a good direction!
Larry Fischer
Owner | Military Vet Team
I highly recommend that you connect with the reFOCUS team. They've been able to build us a consistent and streamlined lead increase in lead flow. What they built is scalable, cost-effective, and generates consistent opportunities.
Alex Yu
Founder | Changing Lives For Good
Personal brand building. It's so cool to see it play out. Just last week, I was simply getting my car detailed and the attendant recognized who I was and commented that he sees me everywhere.
FAQ
Clear Solutions to Your Concerns
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
You have a team. Let's make them unstoppable.
UNSTOPPABLE
Three Ways To Get Marketing Done.
Only One Leaves You Owning It
Most business owners have tried at least one of these. Here's what actually happens with each.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Buy A Coaching Program
You learn a methodology. Your team gets training. But nobody builds anything with you. Execution still falls on you. Results depend on how well your team implements what they learned.
UNMISSABLE Coaching & Training
We build the system with your team. We coach them through every phase. By month 12, your team is certified and running it independently. The system is yours — and it keeps compounding after we're gone.
Every agency relationship ends the same way. You stop paying, they stop working, you're back to zero.
We're building something that compounds after we leave.
The Program
You don't just learn it.
You own it.
A 12-month program that installs your complete marketing system.
By the time your team graduates, they won't just know how to do marketing. They'll have a fully running system — content, automation, paid media, and sales — all connected, all tracked, and all owned by your business.
What your team walks away with:
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
Is This Right For You?
This program has a standard.
Not everyone meets it. And, it's not a gatekeeping tactic... it's brutal honesty because we care about businesses succeeding.
You're a fit if:
You run a service business between $500K and $10M in annual revenue
You have at least one person on your team who can dedicate 20 hours a week to owning your marketing
You're willing to show up on camera - not polished... just present
You can personally attend bi-weekly leadership calls - not hand them to someone else
You understand that real markeitng takes 6-12 months to compound (and you're prepared for that)
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
Not sure where you fall? Book the strategy call. We'll tell you honestly in the first 15 minutes whether this makes sense — and if it doesn't, we'll tell you what does.
The 12-Month Journey
Four phases. One graduation.
And a system your team owns forever.
Every phase has a defined set of deliverables and an advancement gate — a specific standard that must be met before moving forward. Graduation isn't automatic. It's earned. That's what makes the certification mean something.
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Step 1: Choose Your Coaching Tier
Three levels of support.
Same system. Same certification.
Every tier delivers the complete UNMISSABLE Marketing Operating System — the same framework, the same scorecard, the same certification standard. What changes is how much live coaching support your team gets along the way.
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
Core
Core+
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
2x/Month
2x/Month
Weekly
Call Types
Strategy Only
Strategy + Team Training (Alternating)
Strategy + Team Training Each Week
Ad Hoc Calls
1 per quarter
As needed
Coaching Support
Slack Response SLA
48 Hours
24 Hours
Real-Time
Milestone Tracking
Client-Driven
Coach-Proactive
Coach-Owned
Team Access
Assigned Coach Only
Assigned Coach Only
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - async
3 pieces - live coaching on call
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Quarterly
Quarterly
Monthly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Foundation + Content & Story + SIGNAL Method™
All 5 Certs
Partnership Services
Discount on Services
Standard Pricing
10% Off
15% off
Complimentary Services
1 per quarter
Foundation
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy Only
Ad Hoc Calls
Coaching Support
Slack Response SLA
48 Hours
Milestone Tracking
Client-Driven
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - async
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Partnership Services
Discount on Services
Standard Pricing
Complimentary Services
Core
Who It's For
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy + Team Training (Alternating)
Ad Hoc Calls
1 per quarter
Coaching Support
Slack Response SLA
24 Hours
Milestone Tracking
Coach-Proactive
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - live coaching on call
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
Foundation + Content & Story + SIGNAL Method™
Partnership Services
Discount on Services
10% Off
Complimentary Services
Core+
Who It's For
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
Weekly
Call Types
Strategy + Team Training Each Week
Ad Hoc Calls
As needed
Coaching Support
Slack Response SLA
Real-Time
Milestone Tracking
Coach-Owned
Team Access
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Monthly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
All 5 Certs
Partnership Services
Discount on Services
15% off
Complimentary Services
1 per quarter
Step 2: Choose Your Kickoff Experience
Everything Starts Here
Before anything gets built, we build the right foundation. The Kickoff Intensive is a working session — not an orientation call — that produces everything the next 12 months runs on. Choose the format that fits your team best.
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Featured Projects
Showcasing Our Most Impactful Work
What Our Clients Are Saying
Testimonials That Inspire Confidence
Alison Bresciani
COO | 54 Realty
Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us.
Michael Hopkins
Founder | High IQ
I value efficiency & results and reFOCUS delivers both. Their coaching, strategies, and hands-on approach have not only streamlined our lead generation but also empowered our team to focus on what we do best.
Michael Hellickson
CEO | Club Wealth
The marketing strategies that reFOCUS uses is one of the leading reasons why we are packing our events. We couldn't do it without them.
Linzee Ciprani
Owner | Ciprani Consulting
I wanted to come in here and just say thank you today for all the work that you guys have done and for all you’ve helped us with I’ve really struggled over the years to figure out how to market Ciprani consulting well and you guys have made me feel like we’re not alone in that and it’s the first time we really feel like we’re moving in a good direction!
Larry Fischer
Owner | Military Vet Team
I highly recommend that you connect with the reFOCUS team. They've been able to build us a consistent and streamlined lead increase in lead flow. What they built is scalable, cost-effective, and generates consistent opportunities.
Alex Yu
Founder | Changing Lives For Good
Personal brand building. It's so cool to see it play out. Just last week, I was simply getting my car detailed and the attendant recognized who I was and commented that he sees me everywhere.
FAQ
Clear Solutions to Your Concerns
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
You have a team. Let's make them unstoppable.
UNSTOPPABLE
Three Ways To Get Marketing Done.
Only One Leaves You Owning It
Most business owners have tried at least one of these. Here's what actually happens with each.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Hire An Agency
They do the work. You pay the bill. When you stop paying, everything stops. You own nothing — no strategy, no system, no capability. Start over.
Buy A Coaching Program
You learn a methodology. Your team gets training. But nobody builds anything with you. Execution still falls on you. Results depend on how well your team implements what they learned.
UNMISSABLE Coaching & Training
We build the system with your team. We coach them through every phase. By month 12, your team is certified and running it independently. The system is yours — and it keeps compounding after we're gone.
Every agency relationship ends the same way. You stop paying, they stop working, you're back to zero.
We're building something that compounds after we leave.
The Program
You don't just learn it.
You own it.
A 12-month program that installs your complete marketing system.
By the time your team graduates, they won't just know how to do marketing. They'll have a fully running system — content, automation, paid media, and sales — all connected, all tracked, and all owned by your business.
What your team walks away with:
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
01
A documented brand and positioning
02
A complete content engine
03
A fully running automation stack
04
A trained sales process
05
A live marketing scorecard
06
UNMISSABLE Certification
Is This Right For You?
This program has a standard.
Not everyone meets it. And, it's not a gatekeeping tactic... it's brutal honesty because we care about businesses succeeding.
You're a fit if:
You run a service business between $500K and $10M in annual revenue
You have at least one person on your team who can dedicate 20 hours a week to owning your marketing
You're willing to show up on camera - not polished... just present
You can personally attend bi-weekly leadership calls - not hand them to someone else
You understand that real markeitng takes 6-12 months to compound (and you're prepared for that)
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
You're not a fit if:
You need results in 30-60 days - this is a flywheel, not a quick fix
You have no internal team capacity and aren't open to hiring for it
The founder isn't willing to be the face of the brand on video in any form
Your business is in financial distress and needs immediate revenue to survive
You've fired three or more agencies in the past two years and the common denominator in every failure was the agency
Not sure where you fall? Book the strategy call. We'll tell you honestly in the first 15 minutes whether this makes sense — and if it doesn't, we'll tell you what does.
The 12-Month Journey
Four phases. One graduation.
And a system your team owns forever.
Every phase has a defined set of deliverables and an advancement gate — a specific standard that must be met before moving forward. Graduation isn't automatic. It's earned. That's what makes the certification mean something.
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
01
Foundation Months 1–2
"Before we build anything, we build the right thing."
Nothing executes until Foundation is complete. No content. No ads. No automation. Because everything that follows depends on the clarity created here. Most businesses skip this step and wonder why their marketing never sticks. We don't skip it.
What gets built:
Your Ideal Client Profile — all 7 dimensions, including their villain, their failed attempts, and their exact language
Brand Creation — positioning statement, voice guide, visual identity direction, brand story, and brand standards
Founder POV Statement — a specific, documented position in your market only you can own
Offer Architecture — how your offer is packaged, presented, and priced
Voice Calibration — 20 minutes of unscripted founder conversation that becomes your voice guide baseline
Advancement gate: Foundation certification passed · ICP approved by coach · Brand standards complete · Diagnostic live
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
02
Ignition Months 3–5
"Start the flywheel. Build the content habit."
The content engine comes online. Your team runs their first Content Day — with your reFOCUS coach leading while they watch and participate. Then the second Content Day, where they co-lead while we support. By the end of Phase 2, your team is publishing consistently and the email nurture sequence is running automatically.
What gets built:
First two Content Days executed — coach leads first, team co-leads second
30-day content calendar live and publishing consistently
Email nurture sequence active — minimum 10 touchpoints over 60–90 days
20+ pieces of content published across platforms
Content & Story™ certification earned by the content champion
Advancement gate: Two Content Days completed · 20+ pieces published · Nurture sequence active · Content & Story™ cert passed · Rung 1 Momentum evidence documented
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
03
Momentum Months 6–9
"Build the acquisition engine. Connect marketing to sales."
This is the most operationally complex phase — and the one where the flywheel starts pulling instead of pushing. The full automation stack goes live. Marketing and sales get connected through a shared system. Your team installs the SIGNAL Method™ into every discovery conversation. Pipeline reporting goes live with real data.
What gets built:
Full automation stack operational — lead capture, nurture routing, appointment management, referral triggers
SIGNAL Method™ trained and practiced by everyone who runs discovery calls
Bridge installed — shared language, warm handoff protocol, CRM pipeline stages aligned
Paid media initiated — in-house or via ancillary service
Pipeline reporting dashboard live with 60+ days of clean data
Advancement gate: Automation Map complete · SIGNAL Method™ cert passed · Acquisition & Automation™ cert passed · Pipeline dashboard showing 60+ days of data · Rung 2 Momentum evidence — at least one unsolicited inbound lead or documented brand recognition moment
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Phase
04
Certification Months 10-12
"Prove you can run it without us."
We move from coach to assessor. Your team runs the system — Content Days, strategy calls, pipeline reviews. We observe, audit, and prepare them for the Graduation Audit in Month 12. Pass it and your business earns UNMISSABLE Certification. A real credential. Displayed publicly. Renewed annually.
What gets built:
Your content champion runs all Content Days independently
Monthly SIGNAL Method™ roleplays graded by the reFOCUS coach
All 5 mini-certifications earned by the appropriate team members
Graduation Audit in Month 12 — 90 minutes across six dimensions
Every system documented, trained, and handed off — your team runs it, your coach signs off on it
Graduation requires: All 5 mini-certs passed · Full system operational · Graduation Audit scored 80%+ · Momentum Ladder at minimum Rung 2 with documented evidence
Step 1: Choose Your Coaching Tier
Three levels of support.
Same system. Same certification.
Every tier delivers the complete UNMISSABLE Marketing Operating System — the same framework, the same scorecard, the same certification standard. What changes is how much live coaching support your team gets along the way.
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
For self-sufficient teams that need strategic direction, not hand-holding. You drive execution. The coach validates, audits, and signs off at each gate.
$2,500
$2,500
/mth
Core
The founder gets strategy every other week. The content champion gets live skill development in alternating team training sessions. Both sides moving forward at the same time.
$4,500
$4,500
/mth
Core+
For businesses that want to move as fast as possible. Weekly calls, monthly SIGNAL roleplays, same-day Slack, and a coach who owns your milestone tracking from day one.
$7,500
$7,500
/mth
Foundation
Core
Core+
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
2x/Month
2x/Month
Weekly
Call Types
Strategy Only
Strategy + Team Training (Alternating)
Strategy + Team Training Each Week
Ad Hoc Calls
1 per quarter
As needed
Coaching Support
Slack Response SLA
48 Hours
24 Hours
Real-Time
Milestone Tracking
Client-Driven
Coach-Proactive
Coach-Owned
Team Access
Assigned Coach Only
Assigned Coach Only
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - async
3 pieces - live coaching on call
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Quarterly
Quarterly
Monthly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Foundation + Content & Story + SIGNAL Method™
All 5 Certs
Partnership Services
Discount on Services
Standard Pricing
10% Off
15% off
Complimentary Services
1 per quarter
Foundation
Who It's For
For self-sufficient teams capable of driving their own execution with strategic direction.
You have a strong content champion who learns quickly and a founder who can drive implementation between sessions.
Foundation clients drive their own pace. The coach validates and signs off at each gate.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy Only
Ad Hoc Calls
Coaching Support
Slack Response SLA
48 Hours
Milestone Tracking
Client-Driven
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - async
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
All 5
All 5
All 5
Live Practicals
SIGNAL Method™ only
Partnership Services
Discount on Services
Standard Pricing
Complimentary Services
Core
Who It's For
The most common fit — and the one we recommend to most businesses.
The founder gets strategic direction on every other week; the content champion gets live skill development and framework coaching.
Both sides of the business are moving forward at the same time.
Coaching Calls
Call Frequency
2x/Month
Call Types
Strategy + Team Training (Alternating)
Ad Hoc Calls
1 per quarter
Coaching Support
Slack Response SLA
24 Hours
Milestone Tracking
Coach-Proactive
Team Access
Assigned Coach Only
Framework Audits
Monthly Content Audit
3 pieces - live coaching on call
SIGNAL Method™ roleplay
Quarterly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
Foundation + Content & Story + SIGNAL Method™
Partnership Services
Discount on Services
10% Off
Complimentary Services
Core+
Who It's For
For businesses that want to move as fast as possible.
Competitive urgency, larger organizations, or founders who want to become the dominant name in their market in the shortest time.
Maximum intensity. Shortest path to graduation.
Coaching Calls
Call Frequency
Weekly
Call Types
Strategy + Team Training Each Week
Ad Hoc Calls
As needed
Coaching Support
Slack Response SLA
Real-Time
Milestone Tracking
Coach-Owned
Team Access
Full reFOCUS Specialist Team
Framework Audits
Monthly Content Audit
3 pieces - live + async feedback (ongoing)
SIGNAL Method™ roleplay
Monthly
Certifications
Self-Paced Mini-Cert Tracks
Live Practicals
All 5 Certs
Partnership Services
Discount on Services
15% off
Complimentary Services
1 per quarter
Step 2: Choose Your Kickoff Experience
Everything Starts Here
Before anything gets built, we build the right foundation. The Kickoff Intensive is a working session — not an orientation call — that produces everything the next 12 months runs on. Choose the format that fits your team best.
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Virtual
The essential foundation. We cover your ICP, brand creation, founder POV, and get your UNMISSABLE Diagnostic configured and live. Best for teams that work well remotely and want to move quickly.
$6,500
$6,500
2 Day In-Person
The same foundation as the virtual 2-day — built face to face. Better energy, fewer distractions, faster decisions. Travel costs are separate and scoped per engagement.
$9,500
$9,500
Plus Travel
3 Day Intensive
The most immersive format available. Three full days on-site — the complete foundation plus content planning, voice calibration, and a shot list ready to execute. The default recommendation for Core+ clients, and included in Core+ pricing.
$12,500
$12,500
Plus Travel
Featured Projects
Showcasing Our Most Impactful Work
What Our Clients Are Saying
Testimonials That Inspire Confidence
Alison Bresciani
COO | 54 Realty
Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us.
Michael Hopkins
Founder | High IQ
I value efficiency & results and reFOCUS delivers both. Their coaching, strategies, and hands-on approach have not only streamlined our lead generation but also empowered our team to focus on what we do best.
Michael Hellickson
CEO | Club Wealth
The marketing strategies that reFOCUS uses is one of the leading reasons why we are packing our events. We couldn't do it without them.
Linzee Ciprani
Owner | Ciprani Consulting
I wanted to come in here and just say thank you today for all the work that you guys have done and for all you’ve helped us with I’ve really struggled over the years to figure out how to market Ciprani consulting well and you guys have made me feel like we’re not alone in that and it’s the first time we really feel like we’re moving in a good direction!
Larry Fischer
Owner | Military Vet Team
I highly recommend that you connect with the reFOCUS team. They've been able to build us a consistent and streamlined lead increase in lead flow. What they built is scalable, cost-effective, and generates consistent opportunities.
Alex Yu
Founder | Changing Lives For Good
Personal brand building. It's so cool to see it play out. Just last week, I was simply getting my car detailed and the attendant recognized who I was and commented that he sees me everywhere.
FAQ
Clear Solutions to Your Concerns
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Who is reFOCUS Marketing?
What is UNMISSABLE?
What is the 3A system?
How is reFOCUS different from other marketing agencies?
What kind of businesses do you work with?
What kind of results can I expect (and how long does it take)?
What does it cost?
What if I've been burned by agencies before?
Will UNMISSABLE work for my business?
How do I get started?
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.