At the heart of every idea is a team that dares to ask, explore, and build together.
Who We Are
We are leading digital marketing agency
Our story
We kept seeing the same thing: Good people. Solid businesses. Chaotic, duct-taped marketing. It felt like they were fully in survival mode hiring random freelancers, using outdated tactics, and burning endless amounts of money on ad spend. So we built reFOCUS for the business owner who’s tired of guessing. We cut out the fluff, the rah-rah trendy BS, and we focused on clear strategy, consistent action, and a full-stack marketing engine built to grow with you (not burn you out).
What We Stand For
Clarity beats complexity. Consistency over hype. Strategy first. Execution always. Real relationships > slick funnels. We’re not a vendor. We’re a partner. And we believe business owners deserve to be seen for the value they actually bring. Too many great businesses stay stuck. But, it's not because they’re not good. It's because no one ever helped them show up the right way, in the right places, with the right message. We’re here to change that.
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Years Experience
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0
Years Experience
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0
Years Experience
0
0
Projects Done
0
0
Projects Done
0
0
Projects Done
0
0
Happy Clients
0
0
Happy Clients
0
0
Happy Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
Our Journey
Milestones in Our Growth
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
2018-2020
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
2021-2023
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
2024
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
2024 - Today
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
2026 & Beyond
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
We don't hire marketers. We hire builders.
Every person on this team exists to make you unmissable.
Andrew Scherer
Founder
Andrew Scherer
Founder
Chelsea Becker
CMO
Chelsea Becker
CMO
Nakita Peterson
Graphic Designer
Nakita Peterson
Graphic Designer
Kendra Beam
Paid Media Specialist
Kendra Beam
Paid Media Specialist
Kelly Jimenez
Content Coordinator
Kelly Jimenez
Content Coordinator
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
At the heart of every idea is a team that dares to ask, explore, and build together.
Who We Are
We are leading digital marketing agency
Our story
We kept seeing the same thing: Good people. Solid businesses. Chaotic, duct-taped marketing. It felt like they were fully in survival mode hiring random freelancers, using outdated tactics, and burning endless amounts of money on ad spend. So we built reFOCUS for the business owner who’s tired of guessing. We cut out the fluff, the rah-rah trendy BS, and we focused on clear strategy, consistent action, and a full-stack marketing engine built to grow with you (not burn you out).
What We Stand For
Clarity beats complexity. Consistency over hype. Strategy first. Execution always. Real relationships > slick funnels. We’re not a vendor. We’re a partner. And we believe business owners deserve to be seen for the value they actually bring. Too many great businesses stay stuck. But, it's not because they’re not good. It's because no one ever helped them show up the right way, in the right places, with the right message. We’re here to change that.
0
0
Years Experience
0
0
Years Experience
0
0
Years Experience
0
0
Projects Done
0
0
Projects Done
0
0
Projects Done
0
0
Happy Clients
0
0
Happy Clients
0
0
Happy Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
Our Journey
Milestones in Our Growth
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
2018-2020
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
2021-2023
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
2024
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
2024 - Today
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
2026 & Beyond
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
We don't hire marketers. We hire builders.
Every person on this team exists to make you unmissable.
Andrew Scherer
Founder
Andrew Scherer
Founder
Chelsea Becker
CMO
Chelsea Becker
CMO
Nakita Peterson
Graphic Designer
Nakita Peterson
Graphic Designer
Kendra Beam
Paid Media Specialist
Kendra Beam
Paid Media Specialist
Kelly Jimenez
Content Coordinator
Kelly Jimenez
Content Coordinator
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
At the heart of every idea is a team that dares to ask, explore, and build together.
Who We Are
We are leading digital marketing agency
Our story
We kept seeing the same thing: Good people. Solid businesses. Chaotic, duct-taped marketing. It felt like they were fully in survival mode hiring random freelancers, using outdated tactics, and burning endless amounts of money on ad spend. So we built reFOCUS for the business owner who’s tired of guessing. We cut out the fluff, the rah-rah trendy BS, and we focused on clear strategy, consistent action, and a full-stack marketing engine built to grow with you (not burn you out).
What We Stand For
Clarity beats complexity. Consistency over hype. Strategy first. Execution always. Real relationships > slick funnels. We’re not a vendor. We’re a partner. And we believe business owners deserve to be seen for the value they actually bring. Too many great businesses stay stuck. But, it's not because they’re not good. It's because no one ever helped them show up the right way, in the right places, with the right message. We’re here to change that.
0
0
Years Experience
0
0
Years Experience
0
0
Years Experience
0
0
Projects Done
0
0
Projects Done
0
0
Projects Done
0
0
Happy Clients
0
0
Happy Clients
0
0
Happy Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
0
0
Satisfied Clients
Our Journey
Milestones in Our Growth
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
2018-2020
2021-2023
2024
2024-Present
2026 + Beyond
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
2018-2020
The Foundation
It started as a solution to a single problem — service business owners needed a better way to generate and convert leads. What began as an offshoot of a coaching company quickly grew into something bigger. Paid media got added in 2019 when a client asked us to run their Facebook ads. By 2020 we were quietly expanding our reach through white label services, learning what actually works across different markets and business types.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
2021-2023
The real problem becomes clear.
After years of working inside service businesses, a pattern became impossible to ignore. The problem wasn't just leads or ads — it was that most service businesses had no real marketing system at all. We launched as a single-person marketing agency, introduced content marketing, and started expanding beyond real estate into insurance, coaching, and other service-based industries. The mission was sharpening.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
2024
reFOCUS is officially born
After years of building, testing, and refining — we rebranded and relaunched as reFOCUS Marketing. A new name for a much clearer mission. We knew what we were building. We knew who we were building it for. It was time to say it out loud.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
2024 - Today
Today The system gets a name. The team grows.
Our first team member joined reFOCUS. The methodology we'd been developing for years got its first official form — the program we now call UNMISSABLE. We've since served service businesses across insurance, real estate, medical, recruiting, consulting, coaching, logistics, roofing, and more. Our team is growing with best-in-class marketing talent. Coaching & Training launched in April 2026 — giving business owners a way to own their marketing from the inside out.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
2026 & Beyond
Where We're Going The next chapter is just getting started.
The UNMISSABLE community launches in 2026 — a home for service business owners who want to learn the system, connect with others building it, and access resources, events, tools, and guides built for the way service businesses actually grow. We're not done building. We're just getting started.
We don't hire marketers. We hire builders.
Every person on this team exists to make you unmissable.
Andrew Scherer
Founder
Andrew Scherer
Founder
Chelsea Becker
CMO
Chelsea Becker
CMO
Nakita Peterson
Graphic Designer
Nakita Peterson
Graphic Designer
Kendra Beam
Paid Media Specialist
Kendra Beam
Paid Media Specialist
Kelly Jimenez
Content Coordinator
Kelly Jimenez
Content Coordinator
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.
Get in touch
Let's make you unmissable.
Andrew Scherer
Founder, reFOCUS Marketing
You've read this far because something clicked. Don't let this be another tab you close and forget about. The businesses winning in your market right now aren't better than you. They're just not invisible anymore. That's the only difference — and it's fixable. But not by waiting. Not by trying one more tactic. Not by hoping referrals pick back up. The question isn't whether you need this. You already know the answer to that. The question is whether you're ready to stop being the best-kept secret in your market.