How we work / Done for you

We run your marketing. You run your business.

Our team runs your whole marketing system for you, from your positioning to the last automated follow-up. You make the big decisions, spend a day on camera, and take the calls it books.

Google results for an orthopedic search in St. Joseph, MO, with Orthopedic and Sports Medicine Center listed first
OSMC short video of a shoulder visit

Real work for OSMC, an orthopedic practice: found first on Google, and short videos with its own surgeons.

Question 1 of 8

Is this for someone like me?

If these sound like you, you're in the right place.

  • You don't have a marketing team, or you don't want to build one.
  • You want one team accountable for the whole system, not five vendors.
  • You'd rather spend your time on clients than on managing marketing.

Have marketers on staff? Train your team. Somewhere in between? A mix of both.

Next: What do you do, and what's left for me?

Question 2 of 8

What do you do, and what's left for me?

We do the work across all five steps. You make the big decisions, spend a day on camera and take the sales calls.

01Why youOffer and positioning

Our team

Define your ideal client, your point of view and your offer, and put it on a one-page offer sheet.

You

Tell us about your best clients. Approve the offer.

02Get foundSearch and visibility

Our team

Search, AI answers like ChatGPT, and paid video, with standards for each platform.

You

Nothing day to day. You see it in your monthly report.

03Earn trustContent and video

Our team

Plan your filming day, hire and direct a vetted local videographer, then edit and publish weeks of content.

You

One day on camera. We coach you through it.

04Get the callFollow-up and CRM

Our team

Your CRM, follow-up by email, text and retargeting, and a warm handoff to sales.

You

Tell us who takes new inquiries.

05Win the clientSales conversations

Our team

Prepare your team for each call with what the buyer has already seen.

You

Your team takes the sales calls.

Want to bring some of this in-house later? Move a track to your team whenever you're ready.

Example, not a client’sOne-page offer sheet

The Same-Week Repair Plan

For homeowners who need it fixed right, and fixed this week.

What’s included
Diagnosis on the first visitValue stack
Written price before any work startsValue stack
Same crew from start to finishValue stack
Follow-up check at 30 daysValue stack

Our promise: written in plain words, with the conditions next to it.

What we need from youYour best three clients, and why they picked you. We build the rest.
An example of the format. A made-up home services business, so you can see the shape. Yours lists your own offer, priced on value, never a discount.
ChatGPT answer recommending Orthopedic and Sports Medicine Center for orthopedic care in St. Joseph
Google results for an orthopedic search in St. Joseph, MO, with Orthopedic and Sports Medicine Center listed first
Real work, OSMC. ChatGPT's answer and Google's results for an orthopedic search in St. Joseph, MO, both captured November 2, 2026.
OSMC short video about a soccer hip injury
OSMC short video of a shoulder visit
OSMC short video asking whether pain is the hip or the back
ExampleFilming day call sheet
8:00Videographer sets up, b-roll of the office
9:00Owner on camera: 6 short scripts
11:00Team and culture footage
1:00Client stories, with written permission
3:00Long-form interview for the website
Real work, OSMC. Short videos we make with OSMC's surgeons and staff. One filming day, with a vetted local videographer we hire and direct, becomes weeks of clips, articles and emails, edited by our team.
Pipeline · New patient inquiries
New inquiry
Dana R.Web form · 4 min ago
Marcus L.Google call · today
Replied
Priya S.Text sent · 1 min
Tom B.Email 2 of 4
Call booked
Elena M.Thu 10:30
Handed to sales
Greg H.Notes attached

Riverbend Family Dental

Hi Dana, it's Riverbend. Thanks for reaching out about the implant consult. Want to pick a time?

Yes please, mornings work

Thursday 10:30 is open. Want it?

Perfect

Booked · reminder set for Wednesday
An example of the format. Made-up names and a made-up practice. The pipeline and follow-up we set up in your CRM look like this, so no inquiry sits unanswered.
Example, not a client’sCall prep: Elena M.Thursday 10:30 · booked from the follow-up text
SWhat she's already seen3 videos, the pricing article, the offer sheet
IWhy she's calling nowHer current provider retired
GWhere she's falling shortTwo quotes, no clear difference between them
NHow we solve thatWalk through the offer sheet, no pitch
ANext step agreedDecide on the call, or a planned follow-up
LWho else she knowsAsk in the first 30 days
An example of the format. The sales-call prep sheet your team fills in before each call, so the conversation picks up where your marketing left off.
Next: Has this worked for a business like mine?

Question 3 of 8

Has this worked for a business like mine?

Here's one. OSMC, a 40-year orthopedic practice, went from hard to find online to #1 on Google in 32 days.

A Done for you client

OSMC, from background noise to brand presence in 32 days

#1for “Orthopedic surgeon St. Joseph MO”
+366%Facebook views in 32 days

Read the OSMC story →

OSMC short video about a soccer hip injury
OSMC short video asking whether pain is the hip or the back
OSMC short video of a shoulder visit
Next: What happens after the first call?

Question 4 of 8

What happens after the first call?

Two more calls, then a 90-day plan. Nothing is signed until you know exactly what we'll do, who will do it and what it costs.

  1. Call 1 an in-depth look at your marketing
  2. Call 2 your options
  3. Call 3 your proposal
  4. Then you decide

Your 90-day plan · Example, not a client'sDone for you

Days 1–30Offer and positioning

Audit your current marketing. Define your ideal client. Build your offer structure and strategy. Set up tracking, so every booked call traces back to where it came from. Schedule your first filming day, with a vetted local videographer we hire and direct.

Days 31–60Launch

Content, ads, funnels and follow-up sequences go live. Your channels publish consistently, mapped four to six weeks ahead.

Days 61–90Optimize

Review your first results together. Choose the single biggest opportunity to improve conversions and start a focused sprint on it.

Day 90: the guarantee checkpoint (question 7).

All three paths follow this plan. On Done for you, our team does all of it.

Want to see what your first 90 days would look like? Book a call and we'll sketch it with you.

Next: Who will I work with, and how often will I hear from you?

Question 5 of 8

Who will I work with, and how often will I hear from you?

Strategy and leadership are part of every engagement: Andy and Chelsea lead your plan, and your Digital Marketing Manager runs the day-to-day work. You can reach the whole team in your own Slack channel, any time.

A
Andy SchererFounder. Leads your strategy.
C
Chelsea BeckerCMO. Leads your strategy.
DM
Your Digital Marketing ManagerRuns the day-to-day work and keeps every project moving, and works with your marketing person if you have one.

Behind them: paid media, graphic design and video editing.

Meetings: weekly, every two weeks or monthly, depending on your program, to review progress and results.

Content: mapped four to six weeks ahead and scheduled at least two weeks before it publishes, so nothing is rushed. You have 48 hours to approve. After month two, most clients move to trusted posting, where we publish without waiting for approval.

reFOCUS × Yougeneral# your-businesscontent-approvalsresults
# your-business
DM
Your Digital Marketing Manager9:12Weeks 5 and 6 are scheduled. Six posts are in content-approvals for you.
You
You9:40Quick question on the Thursday video before I approve.
C
Chelsea9:46Sure. I'll add it to Tuesday's results review too.
ExampleContent planMapped six weeks ahead
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
PublishedScheduledWaiting for your approval
Next: How fast will I see results, and what does it cost?

Question 6 of 8

How fast will I see results, and what does it cost?

Some results show up in the first month. The system is built to compound over 12 months or more, and the price is built around your business.

How fast?

Some results show up fast. OSMC's Facebook views grew 366% in its first 32 days. The system is built to compound over 12 months or more, because trust and visibility build on each other. On your first call, we'll tell you what's realistic for your business.

+366%OSMC's Facebook views, first 32 days

What does it cost?

There's no standard price list. Every engagement is built around where your business is and where you want it to go.

Most owners compare us with hiring a marketing team in-house, so we've laid out what an in-house team costs, with sources. Book a call and we'll show you what yours would take.

Next: Am I locked in, and what if it doesn't work?

Question 7 of 8

Am I locked in, and what if it doesn't work?

Six months, then month to month. And the first 90 days are backed by our guarantee.

Why a minimum: the system builds on itself. Visibility leads to trust, and trust leads to clients. The first 90 days put the system in place, and the months after are when results compound. A shorter commitment would mean stopping right before it pays off.

You own what we build: a documented system, plus the footage from your filming day.

Your term6-month minimum, then month to month
Months 1–3: the system goes in placeMonths 4–6: results start to compoundMonth 7 on: month to month, 30 days' notice to cancel

The Work For Free Guarantee

If within 90 days you don't have a fully documented and implemented Growth Operating System AND a measurable increase in qualified sales conversations, we work for free until you do.

Applies to Done for you and A mix of both. Conditions and client responsibilities apply and are set out in your agreement.

Next: Is this the right path for me?

Question 8 of 8

Is this the right path for me?

Compare all three. You can change paths as your team grows.

You're hereDone for you
We train your team
A mix of both
Best if
You want it handled.
You have marketers on staff.
You're somewhere in between.
Who does the work
Our team, from strategy to the last automated follow-up.
Your marketers, led and coached by us.
We run some tracks, and your team runs the rest.
Certification
Not needed. We run every track.
Every track ends in a certification. Your team proves it can do the work without notes.
For each track your team runs.
Over time
Move tracks to your team whenever you're ready.
Hand a track to us if your team gets stretched.
The split follows your goals.

You're hereDone for you

Best ifYou want it handled.Who does the workOur team, from strategy to the last automated follow-up.CertificationNot needed. We run every track.Over timeMove tracks to your team whenever you're ready.

We train your team

Best ifYou have marketers on staff.Who does the workYour marketers, led and coached by us.CertificationEvery track ends in a certification. Your team proves it can do the work without notes.Over timeHand a track to us if your team gets stretched.How training works →

A mix of both

Best ifYou're somewhere in between.Who does the workWe run some tracks, and your team runs the rest.CertificationFor each track your team runs.Over timeThe split follows your goals.How the mix works →

See what we'd run first.

Book a call. We'll look at your marketing and show you where our team would start.

Book a call