How we work / What an in-house team costs
What would it cost to hire this team yourself?
About $44,500 a month for a lean team of four, and about $64,400 a month for a full team of six. That's salary plus benefits, before software, recruiting or turnover.
Salary + benefits only. Sources below.
Question 1 of 5
What would my team cost?
Pick the roles you'd hire. The total updates as you go.
Fully loaded means salary plus benefits. Benefits are 31.5% of what employers spend on full-time workers, per the U.S. Bureau of Labor Statistics.
$44,500/mo
4 roles · about $533,600 a year
Before software, recruiting, ramp-up and turnover. See question 3.
Question 2 of 5
Where do these numbers come from?
Two public sources, and one line of math.
- Salaries: Robert Half Salary Guide 2027, national midpoints, the middle of each role's starting-salary range. See the Marketing Director page.
- Benefits: U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026. For full-time private-industry workers, wages are 68.5% of what employers spend and benefits are 31.5%. See the BLS table.
- The math: salary ÷ 0.685 is the fully loaded cost per year. Divide by 12 for the month.
Checked November 3, 2026. We update these when the sources publish new figures.
Question 3 of 5
What do these numbers leave out?
Quite a lot. These are costs you'd pay even if every hire worked out.
Design, video, email, scheduling, analytics and ad platforms, each with its own subscription.
Job ads, recruiter fees and the hours you spend interviewing.
Weeks or months before each person is fully productive.
When someone leaves, you hire and train again, and the know-how can leave with them.
Someone has to lead the team, set priorities and review the work.
We left these out on purpose. They vary too much to price fairly, so the real cost will be higher than the totals above.
Question 4 of 5
Is hiring ever the right call?
Yes. If you need marketers in the building every day and you're ready to lead them, an in-house team can be the right choice.
And if you already have marketers, we can train your team: they keep the work, and get a system and a part-time marketing leader to run it with them.
Question 5 of 5
How does working with reFOCUS compare?
You get every role above, and more, as one team. The price is built around your business, and we'll show you what yours would take on a call.
Hiring in-house
- Four to six hires, four to six salaries
- Recruiting, software and ramp-up on top
- Turnover risk, and the know-how leaves with people
- You lead and manage the team
reFOCUS
- Strategy, content, video, paid media, email and automation from one team
- A documented system you own
- Clear reporting on what's working, every month
- The option to train your own people as you grow
See what your team would take.
Book a call. We'll look at your marketing and show you what it would take to run it, with our team, yours, or both.
Sources. Salaries: Robert Half Salary Guide 2027, national midpoints (Marketing Director, Content Manager, Paid Search Specialist, Graphic Designer, Video Editor, Email Marketing Manager). Benefits: U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, Table 5, full-time private industry workers, June 2026. Checked November 3, 2026.