How we work / A mix of both

We run some of it. Your team runs the rest.

Your team may already be good at parts of this, and stretched on the rest. We take the steps your team can't cover and train them on the ones they keep. The split can change as you grow.

rFOur team runs

1 · Why youOffer and positioning
2 · Get foundSearch and visibility
3 · Earn trustContent and video

YouYour team runs

4 · Get the callFollow-up and CRM
5 · Win the clientSales conversations

One example of a split. Try your own below.

Question 1 of 9

Is this for someone like me?

If these sound like you, you're in the right place.

  • You have a marketer or two, but not every skill the system needs.
  • Some work, like video or ads, makes more sense to hand off.
  • You want to bring more in-house over time, or hand more to us.

Want it all handled? Done for you. Have a full team? Train your team.

Next: Who does what? You pick.

Question 2 of 9

Who does what? You pick.

Open a step to see the work, then choose who runs it. It's a way to think it through, not a quote.

01Why youOffer and positioning

Your ideal client, point of view and offer, on a one-page offer sheet.

02Get foundSearch and visibility

Search, AI answers and paid video.

03Earn trustContent and video

Filming day, and weeks of content from it.

04Get the callFollow-up and CRM

CRM, follow-up and the handoff to sales.

05Win the clientSales conversations

Sales calls with a framework your team can learn.

We run 3 steps. Your team runs 2.Your team gets certified on each step it runs.

The split follows your goals, and you can change it as you grow.

Example, not a client’sOne-page offer sheet

The Same-Week Repair Plan

For homeowners who need it fixed right, and fixed this week.

What’s included
Diagnosis on the first visitValue stack
Written price before any work startsValue stack
Same crew from start to finishValue stack
Follow-up check at 30 daysValue stack

Our promise: written in plain words, with the conditions next to it.

An example of the format. A made-up home services business, so you can see the shape. Yours lists your own offer, priced on value, never a discount.
ChatGPT answer recommending Orthopedic and Sports Medicine Center for orthopedic care in St. Joseph
Google results for an orthopedic search in St. Joseph, MO, with Orthopedic and Sports Medicine Center listed first
Real work, OSMC. ChatGPT's answer and Google's results for an orthopedic search in St. Joseph, MO, both captured November 2, 2026.
OSMC short video about a soccer hip injury
OSMC short video of a shoulder visit
OSMC short video asking whether pain is the hip or the back
ExampleFilming day call sheet
8:00Videographer sets up, b-roll of the office
9:00Owner on camera: 6 short scripts
11:00Team and culture footage
1:00Client stories, with written permission
3:00Long-form interview for the website
Real work, OSMC. Short videos we make with OSMC's surgeons and staff. One filming day, with a vetted local videographer we hire and direct, becomes weeks of clips, articles and emails, edited by our team.
Pipeline · New patient inquiries
New inquiry
Dana R.Web form · 4 min ago
Marcus L.Google call · today
Replied
Priya S.Text sent · 1 min
Tom B.Email 2 of 4
Call booked
Elena M.Thu 10:30
Handed to sales
Greg H.Notes attached

Riverbend Family Dental

Hi Dana, it's Riverbend. Thanks for reaching out about the implant consult. Want to pick a time?

Yes please, mornings work

Thursday 10:30 is open. Want it?

Perfect

Booked · reminder set for Wednesday
An example of the format. Made-up names and a made-up practice. The pipeline and follow-up we set up in your CRM look like this, so no inquiry sits unanswered.
Example, not a client’sCall prep: Elena M.Thursday 10:30 · booked from the follow-up text
SWhat she's already seen3 videos, the pricing article, the offer sheet
IWhy she's calling nowHer current provider retired
GWhere she's falling shortTwo quotes, no clear difference between them
NHow we solve thatWalk through the offer sheet, no pitch
ANext step agreedDecide on the call, or a planned follow-up
LWho else she knowsAsk in the first 30 days
An example of the format. The sales-call prep sheet your team fills in before each call, so the conversation picks up where your marketing left off.
Next: Has this worked for a business like mine?

Question 3 of 9

Has this worked for a business like mine?

Here's one. Regal Realtors, a real estate brokerage in Dallas, has run a split with us for 8 months.

Running a split with us

Regal Realtors, a real estate brokerage in Dallas, TX

rFOur team runs

Social mediaContent and video
EmailFollow-up and CRM
Blog and contentContent and video
The rest of their marketing

RRRegal's team runs

Paid recruitment campaignsTheir marketing person is training with us now

We've worked with Regal for 8 months. See all client results →

Regal Realtors short video: This is why Regal exists
Regal Realtors social post: Helping you find a home that fits your life, not just your search criteria
Regal Realtors social post for the Regal Academy, two people at a Regal Realtors event

Real work, Regal Realtors. A short video and two social posts our team made for Regal.

Next: What happens after the first call?

Question 4 of 9

What happens after the first call?

Two more calls, then a 90-day plan. Nothing is signed until you know exactly what we'll do, who will do it and what it costs.

  1. Call 1 an in-depth look at your marketing
  2. Call 2 your options and the split
  3. Call 3 your proposal
  4. Then you decide

Your 90-day plan · Example, not a client'sA mix of both

Days 1–30Offer and positioning

Audit your current marketing. Define your ideal client. Build your offer structure and strategy. Set up tracking, so every booked call traces back to where it came from. Schedule your first filming day, with a vetted local videographer we hire and direct.

Days 31–60Launch

Content, ads, funnels and follow-up sequences go live. Your channels publish consistently, mapped four to six weeks ahead.

Days 61–90Optimize

Review your first results together. Choose the single biggest opportunity to improve conversions and start a focused sprint on it.

Day 90: the guarantee checkpoint (question 8).

All three paths follow this plan. On A mix of both, our team handles the parts we agreed to, and your team handles the rest with our coaching.

Want to see what your first 90 days would look like? Book a call and we'll sketch it with you.

Next: Who will I work with, and how often will I hear from you?

Question 5 of 9

Who will I work with, and how often will I hear from you?

Strategy and leadership are part of every engagement: Andy and Chelsea lead your plan, and your Digital Marketing Manager runs the day-to-day work. You can reach the whole team in your own Slack channel, any time.

A
Andy SchererFounder. Leads your strategy.
C
Chelsea BeckerCMO. Leads your strategy.
DM
Your Digital Marketing ManagerRuns the day-to-day work and keeps every project moving, working directly with your marketers.

Behind them: paid media, graphic design and video editing.

Meetings: weekly, every two weeks or monthly, depending on your program, to review progress and results.

Content: mapped four to six weeks ahead and scheduled at least two weeks before it publishes, so nothing is rushed. You have 48 hours to approve. After month two, most clients move to trusted posting, where we publish without waiting for approval.

Both teams work as one: Slack day to day, Google Meet for meetings, and every project in ClickUp, so everyone sees who owns what and when it's due.

reFOCUS × Yougeneral# your-businesscontent-approvalsresults
# your-business
DM
Your Digital Marketing Manager9:12Weeks 5 and 6 are scheduled. Six posts are in content-approvals for you.
You
You9:40Quick question on the Thursday video before I approve.
C
Chelsea9:46Sure. I'll add it to Tuesday's results review too.
ExampleContent planMapped six weeks ahead
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
PublishedScheduledWaiting for your approval
Next: Who decides the split, and can it change?

Question 6 of 9

Who decides the split, and can it change?

We decide it together during your proposal, and review it every 90 days.

The split is based on your team's strengths, capacity and goals. Most clients shift the balance as their business changes.

YouClients shift more to their own team when

  • Their marketers are certified and ready to own more of the work
  • They hire new marketers and want to build in-house capability
  • They want the know-how to live inside their business long term

rFClients shift more to us when

  • Growth outpaces what their team can handle
  • A team member leaves and they need coverage while they rehire
  • They add channels that need specialists, like video or paid media
  • They want their team focused on higher-priority work, like sales support or client experience

ProposalDay 90 reviewDay 180 reviewEvery 90 days

Next: How fast will I see results, and what does it cost?

Question 7 of 9

How fast will I see results, and what does it cost?

Some results show up in the first month. The system is built to compound over 12 months or more, and the price is built around your business.

How fast?

Some results show up fast. OSMC's Facebook views grew 366% in its first 32 days. The system is built to compound over 12 months or more, because trust and visibility build on each other. On your first call, we'll tell you what's realistic for your business.

+366%OSMC's Facebook views, first 32 days

What does it cost?

There's no standard price list. Every engagement is built around where your business is and where you want it to go.

Most owners compare us with hiring a marketing team in-house, so we've laid out what an in-house team costs, with sources. Book a call and we'll show you what yours would take.

Next: Am I locked in, and what if it doesn't work?

Question 8 of 9

Am I locked in, and what if it doesn't work?

Six months, then month to month. And the first 90 days are backed by our guarantee.

Why a minimum: the system builds on itself. Visibility leads to trust, and trust leads to clients. The first 90 days put the system in place, and the months after are when results compound. A shorter commitment would mean stopping right before it pays off.

You own what we build: a documented system, plus the footage from your filming day.

Your term6-month minimum, then month to month
Months 1–3: the system goes in placeMonths 4–6: results start to compoundMonth 7 on: month to month, 30 days' notice to cancel

The Work For Free Guarantee

If within 90 days you don't have a fully documented and implemented Growth Operating System AND a measurable increase in qualified sales conversations, we work for free until you do.

Applies to Done for you and A mix of both. Conditions and client responsibilities apply and are set out in your agreement.

Next: Is this the right path for me?

Question 9 of 9

Is this the right path for me?

Compare all three. You can change paths as your team grows.

Done for you
We train your team
You're hereA mix of both
Best if
You want it handled.
You have marketers on staff.
You're somewhere in between.
Who does the work
Our team, from strategy to the last automated follow-up.
Your marketers, led and coached by us.
We run some tracks, and your team runs the rest.
Certification
Not needed. We run every track.
Every track ends in a certification. Your team proves it can do the work without notes.
For each track your team runs.
Over time
Move tracks to your team whenever you're ready.
Hand a track to us if your team gets stretched.
The split follows your goals.

Done for you

Best ifYou want it handled.Who does the workOur team, from strategy to the last automated follow-up.CertificationNot needed. We run every track.Over timeMove tracks to your team whenever you're ready.How Done for you works →

We train your team

Best ifYou have marketers on staff.Who does the workYour marketers, led and coached by us.CertificationEvery track ends in a certification. Your team proves it can do the work without notes.Over timeHand a track to us if your team gets stretched.How training works →

You're hereA mix of both

Best ifYou're somewhere in between.Who does the workWe run some tracks, and your team runs the rest.CertificationFor each track your team runs.Over timeThe split follows your goals.

Work out your split with us.

Book a call. We'll look at your marketing and your team, and suggest which steps we'd run and which your team should keep.

Book a call