Free marketing diagnostic

See what buyers see when they look you up.

Type your business name and town. In about a minute you'll see how you show up on Google, on the map and in AI answers like ChatGPT, next to the three businesses Google shows first near you. Then we build your marketing plan with you, priced piece by piece, and you decide who runs each part.

A six-month plan for your business, with the price.

At the end you get a plan written for your business. You can print it, share it with a partner, and keep the private link.

01 What we found

What's working, what's holding you back, and the few things to fix first.

02 What it's worth

What each fix could bring in a month, worked out from your own numbers.

03 How you compare

Your reviews, map position and AI answers next to the top three near you, plus the Position Test: could a competitor say what your homepage says?

04 Worth a look with your compliance or legal team

Anything on your public pages that your industry's rules may cover.

05 What we'd do, and who runs it

Each piece of the plan, and whether we run it, your team runs it with our coaching, or you run it on your own.

06 Your first six months

Month by month, with what happens in the first 90 days.

07 Your marketing investment

The monthly price from our rate card, ad spend sized to your goal, and what the same work would cost to hire in-house.

Three steps, about 10 minutes.

  1. 01

    The scan

    We look up your Google Business Profile and check the public data in about a minute.

  2. 02

    About 25 quick questions

    Your goals, your numbers and how sales works today, each answered with a tap. Ranges are fine, and "Not sure" always works.

  3. 03

    Your plan

    Written for you on the spot. Change any piece in "Build your own version" and the price and timeline update.

Public data only, dated the day you run it.

Nothing here needs a login or access to your accounts.

Your Google Business Profile

Your rating, your reviews and how often you get new ones, and how many get an owner reply.

The map

Where you rank at 25 points across your area for your main search, and which businesses beat you there.

AI assistants

What ChatGPT, Perplexity, Gemini and Claude say when a buyer asks for a business like yours. This runs for businesses with $1 million or more in yearly revenue.

Your website

Speed on phones, the tools it runs on, analytics and call tracking, and the claims on your homepage.

Your top three competitors

The same checks for the three businesses Google shows first near you. We don't name them in your plan. Andy can walk through them on a call.

Who sees your plan.

  • Your plan is saved at a private link that only people with the link can open. Search engines are told not to list it.
  • If you give your email, we send you the link, and Andy gets your plan and answers so a call can start where the plan ends.
  • Andy follows up personally to hear what you thought of the plan, whether or not you book a call.
  • We don't sell or share your answers.
  • We delete your diagnostic and plan link automatically after 24 months. Ask any time and we'll delete them sooner.
  • Please don't type patient, client or account details. The diagnostic never asks for them.

Questions owners ask.

Is it really free?

Yes. There's no card and no trial. You can see the scan and what we found without giving your email. The email gets you the full plan and the price.

Will someone call me?

If you give your email, Andy follows up personally to hear what you thought of the plan and answer any questions. That happens whether or not you book a call. If you'd rather not talk, reply and say so.

How accurate is it?

The scan is public data from the day you run it, dated in your plan. The dollar figures come from your own answers and a planning assumption we show you, a 10% improvement at each step. Anything we couldn't check says "Not checked" and doesn't count against you.

Why do you ask for revenue?

It sizes the plan. A healthy marketing budget depends on your revenue and your stage of growth, so the plan shows where you are today against a range for businesses like yours.

Where does the price come from?

From the same rate card we use with clients. The AI writes the wording, and code works out every number. Your price changes only if you change the plan.

What if my business isn't a fit yet?

We'll say so. If your business is under $1 million a year, the plan points you to the fixes your own team can make first.

Who is this for?

Established service businesses: medical practices, law firms, financial advisors, real estate and mortgage teams, and home services. Other service businesses can use it too.

A note from Andy.

I built this to work the way my first calls with owners work. We look at what buyers see, then at your numbers, then at what's worth fixing first. If the plan makes sense, book a call and we'll go through it together. If it doesn't, you still keep the plan.

Andy Scherer, founder of reFOCUS Marketing
Andy Scherer, founder of reFOCUS Marketing, seated at a wooden table in front of a stone wall
Andy Scherer, Founder

Your scan takes about a minute.

You can also book a 45-minute call with Andy first.

Run my scan