Coaching
A Growth Engine for Events, Ads & Team Alignment
A Growth Engine for Events, Ads & Team Alignment
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
Year
2025
Year
2025
Year
2025
Client
Club Wealth
Client
Club Wealth
Client
Club Wealth
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Project Duration
10+ Months
Project Duration
10+ Months
Project Duration
10+ Months
Intro
Club Wealth is one of the most respected real estate coaching companies in the country — built by agents, for agents. They've coached thousands of real estate professionals on how to grow smart, sustainable businesses. But their marketing had become reactive, disconnected, and expensive. Event campaigns were underperforming. The internal team was talented but operating without direction. Growth had become chaotic.
Objective
Install strategic marketing leadership, rebuild the paid ad infrastructure, and create a system that could scale event registrations and coaching enrollments predictably — without burning budget or burning out the team.
Challenge
Cost per registration for live events had ballooned. Internal marketing was reactive and straying from brand. The team was spread thin with no central leadership keeping things aligned. Every initiative felt urgent. Nothing felt integrated. They weren't lacking opportunity — they were lacking a plan.
Result
25% reduction in overall ad spend while improving results
98% reduction in cost per lead after rebuilding the paid ad strategy
5x weekly lead flow from restructured campaigns
Installed Fractional CMO leadership to own strategy, align team, and drive execution
Created documented SOPs so campaigns launch faster and execution doesn't rely on memory
Latest Projects
Coaching
A Growth Engine for Events, Ads & Team Alignment
A Growth Engine for Events, Ads & Team Alignment
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
Year
2025
Year
2025
Year
2025
Client
Club Wealth
Client
Club Wealth
Client
Club Wealth
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Project Duration
10+ Months
Project Duration
10+ Months
Project Duration
10+ Months
Intro
Club Wealth is one of the most respected real estate coaching companies in the country — built by agents, for agents. They've coached thousands of real estate professionals on how to grow smart, sustainable businesses. But their marketing had become reactive, disconnected, and expensive. Event campaigns were underperforming. The internal team was talented but operating without direction. Growth had become chaotic.
Objective
Install strategic marketing leadership, rebuild the paid ad infrastructure, and create a system that could scale event registrations and coaching enrollments predictably — without burning budget or burning out the team.
Challenge
Cost per registration for live events had ballooned. Internal marketing was reactive and straying from brand. The team was spread thin with no central leadership keeping things aligned. Every initiative felt urgent. Nothing felt integrated. They weren't lacking opportunity — they were lacking a plan.
Result
25% reduction in overall ad spend while improving results
98% reduction in cost per lead after rebuilding the paid ad strategy
5x weekly lead flow from restructured campaigns
Installed Fractional CMO leadership to own strategy, align team, and drive execution
Created documented SOPs so campaigns launch faster and execution doesn't rely on memory
Latest Projects
Coaching
A Growth Engine for Events, Ads & Team Alignment
A Growth Engine for Events, Ads & Team Alignment
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
A national real estate coaching brand with momentum that was starting to slip. We stepped in as Fractional CMO, rebuilt their ad strategy, and delivered a 98% reduction in cost per lead.
Year
2025
Year
2025
Year
2025
Client
Club Wealth
Client
Club Wealth
Client
Club Wealth
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Industry
Real Estate Coaching
Project Duration
10+ Months
Project Duration
10+ Months
Project Duration
10+ Months
Intro
Club Wealth is one of the most respected real estate coaching companies in the country — built by agents, for agents. They've coached thousands of real estate professionals on how to grow smart, sustainable businesses. But their marketing had become reactive, disconnected, and expensive. Event campaigns were underperforming. The internal team was talented but operating without direction. Growth had become chaotic.
Objective
Install strategic marketing leadership, rebuild the paid ad infrastructure, and create a system that could scale event registrations and coaching enrollments predictably — without burning budget or burning out the team.
Challenge
Cost per registration for live events had ballooned. Internal marketing was reactive and straying from brand. The team was spread thin with no central leadership keeping things aligned. Every initiative felt urgent. Nothing felt integrated. They weren't lacking opportunity — they were lacking a plan.
Result
25% reduction in overall ad spend while improving results
98% reduction in cost per lead after rebuilding the paid ad strategy
5x weekly lead flow from restructured campaigns
Installed Fractional CMO leadership to own strategy, align team, and drive execution
Created documented SOPs so campaigns launch faster and execution doesn't rely on memory