Give buyers a reason to pick you.
A respected business can still look like every other good option, and then price decides. We define why the right buyers should choose you, then build the message, story, voice and look that say it the same way everywhere.
Illustrations of the competitor test and a brand rolled out across your materials.
Question 1 of 5
What do I get?
Ten parts that work together, from interviews with your clients to the sales materials your team uses every day.
Discovery
Interviews with you and your leadership on goals, strengths and how you see the market. Interviews with current clients on why they chose you and what they'd tell a friend, since clients often put your real advantage into words better than anyone inside the business. A review of sales call notes for the questions and objections buyers raise, a look at how your top competitors position themselves, and a check of what reviews and AI tools say about you now.
Positioning
Who you're for, the problem you solve and the one clear reason to choose you, written as a positioning statement with the positions you're willing to stand behind and the proof that backs it up. If a competitor could say the same thing, we keep working.
Your offer to match
Your positioning and your offer are built together, so what you say and what you sell match.
Your message
Your core message and why buyers should care, adapted for each audience, industry and how much buyers already know. It includes the opening for your website, a short version for introductions and answers to the objections you hear most.
Your story
Your founder story and your company story, plus a short statement of what you believe.
Your voice
A voice guide covering how you sound, the words you use and the words you never use. Every piece of marketing is written from it.
A name for your method
Help naming and defining your own way of working. A named method makes you harder to compare on price, because nobody else offers it.
Your look
A refreshed or new logo, colors, type and rules for images. Direction for how your photos and video should look, followed on your filming day and by any photographer you hire. Brand guidelines that feed straight into your website design.
Rolled out everywhere
Your website, social profiles, Google Business Profile, email signatures and templates. Sales decks, proposals and one-page overviews, so your sales team tells the same story as your marketing. Recruiting materials in the same brand, and a short training for your team on the positioning and message.
Press and reputation
Press releases when you have news, outreach for testimonials and reviews, and help responding to them, following your industry's testimonial rules. If PR is your main need, a dedicated PR firm is a better fit.
Built on what your clients say
Client interviews shape your positioning, beyond the owner's view of the business.
Something only you can say
If a competitor could say the same thing, it isn't your positioning yet.
Rolled out, not filed away
Your brand goes into your sales materials and every channel, instead of a brand document nobody opens.
Question 2 of 5
How does the work come together?
We listen first, define why buyers should choose you, then design the look and roll it out.
Discover
Listen to you and your clients
Interviews, sales call notes, a competitor review and a check of what reviews and AI tools say about you.
Define
Position, message and voice
Your positioning, offer, message, story, voice and named method, each approved by you.
Design and roll out
Your look, everywhere
Your visual identity and brand guidelines, then your website, profiles, sales materials and a training for your team.
Question 3 of 5
How will I know it's working?
Your reports show more people searching for you by name, more AI recommendations, a higher close rate with fewer price objections, stronger reviews and more wins against the competitors you meet most.
Searches for your name
Growth in people searching for your business by name.
AI recommendations
How often AI tools recommend you when buyers ask.
Close rate and price
The number that matters most. How many calls become clients, with fewer price objections and discount requests.
Reviews
Your review rating and how many reviews you have.
Wins against competitors
How often you win against the competitors you meet most.
Want to see it in real numbers? See client results →
Question 4 of 5
Who does the work?
Our team, yours, or a split. You choose.
We handle discovery, positioning, message, story, voice, visual identity and rollout. You share what you know and approve each piece.
How it works →We lead discovery and positioning, then train your team to apply the brand, write in the voice and keep everything consistent. We certify them when they can do it without notes.
How it works →The most common split: we own discovery, positioning and visual identity, and your team handles rollout and day-to-day consistency.
How a split works →Question 5 of 5
How does it fit with the rest?
Positioning comes first, because every other service needs to know who it's talking to and why you're the better choice. Your marketing leader sets the direction, and this is where your brand gets built in full.
- Marketing strategy and leadership The plan your positioning feeds.
- Website design and builds Where your brand guidelines become a design system.
- Video A filming day that follows your brand's direction.
What does it cost? There's no standard price list. Every engagement is built around where your business is and where you want it to go. Book a call and we'll show you what yours would take. What an in-house team would cost →
Stop competing on price.
Book a call. We'll look at how you describe what you do and show you where buyers can't tell you apart.