Wake up the list you already have.
Your contact list is years of past clients, old inquiries and referral partners, and it's usually underused. We turn it into booked calls, repeat business and referrals, starting with a campaign that restarts conversations with people who already know you.
Illustrations of a campaign calendar and a reactivation campaign.
Question 1 of 5
What do I get?
Ten parts that work together, from cleaning up your list to the booked calls each campaign brings in.
A database audit
We gather contacts from your CRM, past client records, old spreadsheets and inboxes, remove duplicates and bad addresses and confirm permission to email. You see how big your list is, how old it is and how many are past clients, prospects and referral partners.
The right email for each group
Your list is split into past clients, active prospects, cold past inquiries and referral partners, then by service, location and what matters in your industry, like patient type, practice area or client tier. Every campaign goes to the people it fits.
Campaigns that wake up old contacts
A short series of plain, personal emails from you or someone on your team that restarts the conversation. Every reply reaches sales the same day, and people who never respond are removed afterward to keep your emails out of spam.
A newsletter worth opening
A regular email for past clients, prospects and referral partners, built from what you already have: articles, videos, client stories and filming-day footage. Written in your voice, with something useful in every issue. Our own newsletter, Coffee & Marketing, is built the same way.
A campaign calendar, mapped each quarter
Promotions, seasonal campaigns like open enrollment, tax season or the spring housing market, announcements, repeat-business reminders and referral asks, so every send has a purpose.
Writing and design that fit the message
Plain-text emails from a person for relationship and reactivation messages, and designed emails in your brand for newsletters and announcements. One clear next step in every email, and every email reads well on a phone.
Testing that builds a record
Subject lines, send times, length, plain versus designed and calls to action, one change at a time, with every result logged so you learn what works for your list.
Replies that reach sales the same day
Replies and clicks on pricing, booking or proposal links alert your sales team the same day, and every booked call is tied to the campaign that started it.
Emails that reach the inbox
Email authentication on your domain, which the major inbox providers now require for bulk senders, one-click unsubscribe, spam complaint monitoring and regular list cleaning. Large sends from new or long-unused domains start small and build up.
Your industry's rules built in
Every email has an unsubscribe link, your business address and an honest subject line. Financial firms follow testimonial rules and archive client communications, medical practices keep patient health details out of email, and law firms follow their state's advertising rules and disclaimers.
Reactivation first
We start with the campaign most likely to bring in calls from people who already know you, then build the newsletter and calendar around it.
Written like a person
Plain, direct emails in your voice, so relationship messages read like real correspondence.
Measured in clients
Replies and high-intent clicks reach sales the same day, and every campaign is judged by booked calls, clients and revenue.
Question 2 of 5
What happens first?
We clean up your list, restart conversations with old contacts, then keep the newsletter and campaigns going.
First
Audit and clean your list
We gather every contact, clean the list, confirm permission and split it into groups.
Next
Wake up old contacts
A short reactivation series goes to cold contacts and past inquiries, and every reply reaches sales the same day.
Every month after
Newsletter and campaigns
Your newsletter and calendar campaigns go out, with a monthly report and a quarterly review of the calendar and groups.
Question 3 of 5
How will I know it's working?
Your monthly report shows the replies, booked calls, clients and revenue from each campaign, and how healthy your list is.
Calls, clients and revenue
The number that matters most. Replies, booked calls, new clients and revenue from each campaign, traced through your CRM.
Clicks and replies
What people act on. Open rates are tracked but not trusted, since Apple's privacy features inflate them.
List health
Growth, engagement, unsubscribes and spam complaints, so your emails keep reaching the inbox.
Want to see it in real numbers? See client results →
Question 4 of 5
Who does the work?
Our team, yours, or a split. You choose.
We handle the audit, groups, writing, design, sending and reporting. You approve each campaign before it goes out.
How it works →We coach your marketer on splitting the list, writing emails people answer, testing and keeping emails out of spam. We certify them when they can do it without notes.
How it works →The most common split: we run the strategy, reactivation and deliverability, and your team writes and sends the newsletter.
How a split works →Question 5 of 5
How does it fit with the rest?
Email campaigns are the scheduled side of our automation, nurture and conversion program. The automated follow-up handles each person's next step, and campaigns keep your whole list close.
- Marketing automation and nurture The hub of the program, and the follow-up that runs on its own.
- Conversion optimization Finding where clients slip away and fixing the biggest leak first.
- CRM setup and management Where your list lives and every reply lands.
What does it cost? There's no standard price list. Every engagement is built around where your business is and where you want it to go. Book a call and we'll show you what yours would take. What an in-house team would cost →
Your next client may already know you.
Book a call. We'll look at your list and what you're sending now, and show you what a campaign could bring back.